MOTION ANIMATION
Capital Group Animation
I worked with the agency, The Gate, for their client Capital Group. I was tasked with creating an animation sequence for the intro of an internal video series. There are four pillars that needed to be acknowledged, visualized, and brought to life. Each pillar was the umbrella for a quarter of the video series, splitting the project into four sections— one per pillar.
Roles Graphic Designer Programs After Effects, Illustrator Timeline 2 weeks
Initially, I wanted to start brainstorming ideas that would fit within their brand guidelines while still having a fun aesthetic. Since this was an internal project for Capital Group to send out to their own organization, there was room for creativity and fewer rigid rules. The quadrant graphic seen below was the initial graphic I received, which was the core that the pillars, and eventually my work, stemmed from. The notes and sketches below show my initial storyboarding, as well as my brainstorm of potential ideas and motifs.
Brainstorming
Illustrations
After the initial brainstorm and storyboard, I started to illustrate a more detailed version of my concept in Illustrator. The main idea I wanted to work from was a blueprint structure creating the logo. Capital Group’s aperture symbol, the square in the center with thicker traveling lines, is a primary symbol within their brand identity. Since I wanted to utilize the aperture in my design, the blueprint motif worked perfectly to play into the line work.
From there, I brought in a gradient mesh background to counter the rigidity of the lines, which brought balance to the visuals. Lastly, I recreated the icons and framework from initial graphic (seen above) to fit the correct 1080x1920 dimensions, and made my way over to After Effects.
Adding Motion
Bringing the illustrations into After Effects, I started to animate the elements. Initially everything was much slower and I was just focused on getting everything moving to see if the concept was working. Continuing through rounds of feedback, I went through several iterations. Elements like the shapes and line thickness, speed and timing, and sizing and sequencing continuously evolved.
Deliverables
Approaching the final deliverables, a few key elements still needed tweaking. Primarily, the speed, logo spacing, and the smoothness and timing of the transitions between illustrations. Additionally, I added in more transitional elements between screens to contribute to a more cohesive final product. Here is the final version of the ‘invest’ pillar intro in the series.