MOTION ANIMATION
Capital Group Motion Graphic
Working alongside The Gate for their client, Capital Group, I was tasked with creating the opening animation sequence for an internal video series. The challenge was to translate a ‘four core pillar’ static graphic into a dynamic motion animation. The animation guides viewers through the four core pillars, creating a compelling introduction to the series.
Roles Graphic Designer Programs After Effects, Illustrator Timeline 2 weeks
Concept Development
I began by exploring how to work within Capital Group's existing brand guidelines. Because the series was created for an internal audience, there was more creative flexibility than a typical client-facing campaign, allowing me to explore the visual direction while remaining true to the brand. The quadrant graphic shown below served as the foundation for the project, informing the visual framework and ultimately shaping the animation system. The accompanying sketches and notes document my early storyboards, concept exploration, and the process of refining motifs before moving into animation.
Illustration Development
Once the concept and storyboards were established, I translated the direction into a more refined visual system in Illustrator. I centered the animation around a blueprint-inspired construction of the Capital Group logo, using the brand's aperture symbol as the foundation for the composition. The technical line work complemented the geometry of the aperture while reinforcing the idea of building something with intention.
To balance the precision of the blueprint aesthetic, I introduced a gradient mesh background that added depth and softness to the composition. I then recreated the supporting icons and framework from the original concept, adapting them to a 1920 × 1080 format before moving into After Effects to begin the animation.
Motion Design
Once the illustrations were brought into After Effects, I began incorporating the moving elements. Early versions focused on establishing movement and validating the overall direction before refining the details. Through multiple rounds of feedback and iteration, the animation evolved as timing, pacing, line weights, and scale were continuously adjusted to create a more polished and cohesive final piece.
Final Deliverables
As the animation neared completion, the focus shifted from concept development to refinement. Final adjustments centered on pacing, spacing, and overall fluidity to create a more polished viewing experience. I also introduced additional transitional elements to improve continuity between scenes and strengthen the overall rhythm of the sequence. Below is the final animation for the "Invest" pillar of the series.